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Identify the perfect buyer, create inbound traffic streams, build offers, and grow your bottom line.
Most business websites are simply online brochures; they have a nice look and a little bit of content, but don't measurably benefit the companies that own them.
In 2018, your website is likely to be the first thing that anyone notices about your business. In addition to being a primary point of contact, it needs to answer questions, enhance your credibility, help you bring in new employees, and even create leads or sales. In fact, it especially needs to generate opportunities for new business.
Of course, having an online brochure will make it possible for you to get some sales, but I think serious business owners should be aiming for a lot more. They should have a process in place that attracts the right kind of buyer, positions a product or service as a solution to an important problem, and then convinces the visitor to take action.
These are some of the most important and essential steps in any funnel design and digital marketing strategy. If you want to create real bottom-line measurable value for your website this year, you should have your own website funnel design in place.